Bring the Art to the People

hawkThis may not be directly related to landscape architecture, but we found the clever marketing campaign by The Rijksmuseum in Holland to be quite inspirational.

 Their idea was:  “bring the art to the people and then, hopefully, they will come to see more – at the museum.”  They took one painting of Rembrandt’s from 1642, “Night Watch” and brought to life the characters in it, placed them in a busy mall and the rest you can see for yourself!

Could we pitch our ideas to clients this way? Well, maybe not, but it’s still really cool. Enjoy.

Watch their performance HERE.



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